Addressing vaccine hesitancy: Clinical guidance for primary care physicians working with parents

The objective of this resource is to provide primary care physicians with clinical guidance for addressing parental vaccine hesitancy. Practical tips for addressing parental vaccine hesitancy in primary care include starting early, presenting vaccination as the default approach, building trust, being honest about side effects, providing reassurance on a robust vaccine safety system, focusing on protection of the child and community, telling stories, and addressing pain. Also provided are statements that providers could use in vaccination-related conversations; answers to commonly asked questions on benefits, safety, and immunologic aspects of vaccines; and links to a number of online resources for physicians and parents.